The AdweekMedia Plan of the Year He helps the homeless, one ride at a time
19 May 2012 at 9:26pm
Branded entertainment Webisodes have been popping up on the Internet lately almost as frequently as those infuriating ?your mailbox is full? e-mail messages.
5 May 2012 at 10:24pm
Every night, Kar Woo pilots his van, with its eye-catching wrap, to hospitals, shelters, treatment centers and group homes across the metro, giving rides to people ? hundreds of people ? most of us never see. Or don?t notice. A free taxi for the homeless? No. More like a nightly voyage into homeless intervention.